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It isn’t just the British public now investigating the possibility of moving into electric transport. In the US, which is very much a hardened gas nation, more vehicle buyers are investigating the possibility of the greener choice.
As per this recent article in the electriccarsreport the curiosity is being increased by the rising gasoline prices which are hurting motorists in the same way petrol and diesel inflation has very much damaged the pockets and confidence of UK drivers. And in the US there are not dissimilar challenges in helping a customer move from the “curious” group to the “buying” group.

With concerns on affordability of the vehicle at the front end (customers will not pay a premium for a BEV), charging network robustness, range anxiety and dealership knowledge, there are still many Americans still not ready to make the jump. But as the article suggest, much of this is down to perception and poor information, with the American automotive market now needing to show lower upfront costs at the point of purchase, make the available charging infrastructure more visible and show the ability on range more clearly. With more focused and better communication, many of the concerns can actually be addressed quite acutely.
And in the UK, similar approaches are messages are now becoming more frequent. For a brand like Mazda, who are just about to launch their new CX-6e electric SUV, having a confident and buoyant market is essential to their success in the long-term.
Touching on a BBC report potential electric car drivers in Reading (Berkshire) are about to benefit from some 2,600 new charge points in the town’s residential streets. As a part of a 15-year strategy, the Council of Reading Borough and char.gy will be looking to make certain that 9 out of 10 households will be within 100 metres of a charging solution.

Focus is being placed on high density residential areas, where home charging is difficult to install. In addition, the Reading Council are also funding 49 new electric buses to make sure air quality and environment sustainability are high on the agenda. Good news stories are key to the EV uptake and are helping the rising volume of new and used EV searches on Google and chatgpt.
And the upcoming Mazda CX-6e EV is looking make the most out of the growing popularity of EVs in the UK. “Electric driving in its most artful form” the all new CX-6e is looking to make an elevated electric car experience with confidence, athletic structure and meticulous craftmanship. Reimagining the Kodo – “Soul of Motion” – there are some clear and obvious design features with this striking SUV.
With aerodynamic vents, large diameter wheels and strong external, the Mazda is very much for the driver looking for more expression with their new car.

Highlights include the welcoming front lighting, LED and illuminated lights, seven striking colour choices, frameless doors and flush door handles, streamlined rear and rear window, wide choice of 19” to 21” alloys, 468 litres of cargo space, 1500kg braked towing capacity and more.
Inside, the feature panoramic sunroof, automatic sunshade, comfort seats, climate control, heat seating and ventilation, illuminated ambient lighting, sweeping 26” touchscreen in 5k, digital sort mirrors, HUD, gesture control, immersive 23-speker audio system and phone-as-your-key app. For more information, just review the Mazda manufacturer website.

An electric SUV with Japanese aesthetic, the UK leasing customers can choose between the options below with the prices starting at £40,000:

At launch one battery is available:

Want to know more about going into the Mazda Electric?
Head to our dedicated special Mazda offers section or speak to our experts directly on 01942 910 001 or by emailing us at [email protected]
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